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PPC
Marketing
PPC stands
for Pay Per Click. Similar, but not the same as PTC (Paid To Click)
marketing, this is the "big daddy" of online marketing
and attracts some big advertisers.
With
Pay Per Click, you literally do as it says. You pay per click to
your website, choosing keywords as your trigger. Google was one
of the first to introduce PPC advertising, called adwords.
NOTE:
A lot of the BIG PPC sites do NOT allow MLM or "business opportunities"
to be advertised so you may need to be creative with your lead capture
pages if that's what you are promoting!
The downside
of PPC advertising is that it is usally done on an auction basis,
meaning that if someone is willing to pay more per click than you,
then it's their advert that will get the clicks, not yours. This
means that one person bidding on the same keywords as you who doesn't
know what they are doing may well pay more than it's actually worth
to get the clicks, turning that advertising opportunity into a waste
of money for everyone else.
PPC advertising
is great if you have a relatively big budget and have a product
that is really "sticky" and you also get a share of the
lifetime revenue of the customer. Personally I only ever promote
affiliate deals where I get paid on the lifetime (revenue share)
value of a customer but the conclusion is, you have to make sure
you keep very close track of your conversion rates in pay per click
marketing.
That
said, if you have the budget for it and are wanting some quick,
high quality traffic then PPC could be just right for you to get
a good customer base and your business established.
The main
players in PPC are:
Microsoft
Bing Ads
(used to be called Microsoft Adcenter and now also includes Yahoo)
Google
Adwords
YouTube
Facebook
Advertising
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