PPV - Pay
in my mind is one of the "riskiest" forms of online advertising,
however if you have a bigger budget, it can provide VERY fast testing
and customer sign ups. It is also very often refered to as "media
In Pay Per
View advertising, you list your advertisement (usually in the form
of a banner ad) and pay per 1,000 views. For some reason in the
industry in their wisdom also labelled this CPM (Cost Per Milli
view - where M is 1,000 views). Typically you can expect to get
banner ads to be clicked on between 1 in 5,000-10,000 views i.e.
0.01 to 0.5% click through rate depending obviously on your target
audience, the place the banner is displayed and banner ad itself.
of the BIG PPV providers:
- minimum budget $1,500
Google, Facebook and YouTube (see PPC
A lot of PPV and PPC providers to not allow home business opportunities
to be advertised on their networks so you may need to create your
own landing pages and capture leads first before sending them to
a home business opportunity at a later date. PureLeverage
have some great tools for marketing including lead capture pages
and autoresponders etc. that will allow you to build a great list.